Elena Lieu from Elenavation and her talented crew Janie Feron and Gina Nomachi , has transformed 5 players into tigers as well as painted their official 2014 jersey. This is for the West Tigers NRL club 2014 television commercial. The ad produced by Spike Creative took a whole day to shoot including three hours to apply the body paint on four of the players including skipper Robbie Farah. Each player had three artists working on them for 90 minutes to apply the body paint in the team’s Concord changing rooms. The players were then driven to Balmain where they were let loose on an unsuspecting coffee shop and local pub to get the shots for the 2014 membership drive.